An Introduction to Social Media Marketing Workshop


New to social media? This workshop is aimed at complete beginners and shows you how to set up accounts on Twitter, Facebook and LinkedIn – so make sure you bring your laptop!

You’ll discover how powerful social media can be in generating leads for your business, how to find followers, what to say and how to monitor what’s being said about your business.


  • How to set up profiles on Twitter, Facebook and LinkedIn.
  • How to use Twitter, Facebook and LinkedIn effectively
  • How to build a strong community of followers
  • How to promote your brand effectively
  • How to make sales and generate leads
  • How to understand the return on investment (ROI) of social media
  • How to implement a strategy

Who should attend?

This workshop aimed at people with marketing responsibilities within the construction industry.

What the course covers:

  • The importance of online marketing
  • How to create a strategy
  • How to set up profiles and find followers on Twitter, LinkedIn and Facebook
  • How to find your target market
  • Monitor what’s being said about your business
  • The value of writing a blog
  • Marketing your business online
  • Online time management

What will I be able to do after this social media course?

You will have a good understanding of how to manage your accounts on Facebook, Twitter and LinkedIn. You’ll know how to find followers, engage, communicate and monitor what’s being said about your business. You’ll be able to drive more traffic to your website, resulting in the generation of more leads and therefore more sales.

Cost: £247 + VAT until Friday 21 September

£295 + VAT thereafter. Lunch and refreshments included

Time 9.00 – 4.30pm

Please note that we are unable to issue refunds on cancellations made later than two weeks prior to the course date.