An Introduction to Social Media Marketing


Social media is changing the way we do business. And as the number of marketers who say it’s critical to their business has increased by 83% in just two years, this course has been developed to help businesses within the construction industry.

Learn how you can:

  • Develop and promote your brand
  • Interact and support your customers
  • Research trends
  • Monitor what’s being said about your business and competitors
  • Drive traffic to your website
  • Create buzz about a new product or service
  • Generate leads

Who Should Attend?
Small business owners, Managing Directors and marketing professionals who want help getting started online and who want to understand how social media marketing can work in practice

What the course covers:

  • An introduction to social media
  • Construction industry case studies
  • An overview of the main social networking sites
  • The benefits of social media
  • Combining online and offline marketing
  • Business to Business v’s Business to Consumer social media
  • Social media in the work place
  • Alternative ways of driving traffic using search engine optimisation and Pay per Click advertising
  • Your social media strategy

What will I be able to do after this course?

Be able to make an informed decision on whether to introduce social media into your marketing mix. Understand how to effectively market your business using social media. Be able to monitor what’s being said about your business and engage with potential customers.

Cost: £247 + VAT until Friday 9 March

£295 + VAT thereafter. Lunch and refreshments included

Time 9.00 – 4.30pm

Please note that we are unable to issue refunds on cancellations made later than two weeks prior to the course date.