A survivors guide to the recession


A one day conference to help construction marketers and companies come through the downturn in good shape, and be ready for the upturn. We´ll cover how bad the situation is, and check the forecasts on how bad it´s going to get.

By looking at companies which came out of the last recession well, we´ll think about strategic options for positioning yourself this time.

We´ll look at planning, and its increased importance in tough times, the changing marketing mix and the growing significant role of online tools.

And as well as an POI masterclass, we´ll have a bluffer´s guide to budget meetings including ten things that companies should cut before they dig in to their marketing budgets.

For more information go to www.cimcig.org