Wembley Stadium, London

Project: Wembley Stadium, London

Tradesmen across the UK are rubbing their hands with glee after leading paint brand Johnstone’s renewed its longstanding sponsorship of The Johnstone’s Paint Trophy for a further three seasons.

The announcement was made at Wembley Stadium with the release of thousands of multi-coloured balloons, symbolising Johnstone’s commitment to ‘bringing colour to the beautiful game’ through until 2015, and extending its association with The Football League to nine years – the longest sponsorship in the competition’s rich 29-year history.

The six-year partnership has presented loyal Johnstone’s customers with a host of opportunities to benefit from a wide range of football themed community projects and ticket giveaways and this is set to continue over the next three seasons.

Johnstone’s Marketing Director, Jason Metcalf, believes the sponsorship has created a huge buzz across the brand’s network of Decorating Centres and thousands of Independent Stockists and can’t wait to take the sponsorship to even greater heights.

He said: “More than five million fans have watched Johnstone’s Paint Trophy matches, in grounds and on television, since the sponsorship began - it is clear to see why we are all so thrilled to be extending our sponsorship. It has been one of our biggest success stories and we couldn’t be happier to be reinforcing our relationship with the clubs and their legions of fans.”  

The extension of the contract coincides with the brand’s 125th anniversary in 2015 and Jason added: “Johnstone’s has a long history as a professional trade brand and has been at the forefront of the UK paint market since 1890, so it will be a particularly memorable occasion to celebrate this double milestone in 2015.”

In welcoming the deal, Football League Chairman Greg Clarke said: “I am delighted that we have extended our successful sponsorship with Johnstone’s Paint. They have worked extremely hard to help us raise this competition’s public profile and popularity with supporters.”

The renewal of the sponsorship is further evidence of Johnstone’s continuing investment in its market-leading brand. Throughout 2011 the brand has introduced a range of new products and initiatives that have impressed decorators across the UK.

The Ecological Solutions range has meant that decorators have been able to enjoy environmentally friendly products at no extra cost, while the introduction of the Endura Super Durable Matt provides decorators with a product that is up to 50 times more scrubbable than standard vinyl matt. 

For more information on Johnstone’s product ranges and technical services please visit www.johnstonestrade.com