Luxury shopfitting specialist Portview Fit-Out has completed work on the £600,000 fit-out of Fortnum & Mason’s second floor beauty and perfumery salon. The stunning design scheme by Waldo Works incorporates traditional materials and includes Edward Bawden graphic designs from the 1950s and other inspiration from the Fortnum & Mason archive.
The concept is based on the idea of the Georgian salon in which ladies made their purchases from visiting beauty, fragrance and clothing advisors in the privacy and elegance of their own homes. Embellished with rarefied materials and semi-precious stones, including pinky rose quartz, Amazonian malachite and fine veneers of figured sycamore and bird’s eye maple, the space comprises five main areas with an amazing octagonal section dedicated to fragrance – The Scent Room – at the heart of the scheme.
Bringing this vision to life was a challenge that the Portview team relished. Key among the priorities at Fortnum & Mason was to keep the floor trading, so all works were carried out behind hoardings and much of the structural work on the ceilings, including specialist steelwork to support the signature chandelier in the lift area, was installed at night.
A number of specialist partners worked alongside the Portview team, including a clock expert who moved the mechanism of the famous Fortnum & Mason clock to allow for the internal walls to be erected.
Portview Contracts Manager, PJ Ward, said:
“This unique project for Fortnum & Mason has been an opportunity to work with one of the world’s top brands in the world’s shopping capital. We believe that we have showcased our skills and ability to work in partnership with other experts to deliver a fit-out of the very highest quality with minimal disruption to normal trade on the floor. ”
“Fortnum’s ingenious idea for selling Queen Anne’s half used candle wax, at a profit, paved the way for the beginning of a respectable business. The rest, as they say, is grocery.”