Howarth Timber and Building Supplies has helped to create 10 new beach chalets on Fleetwood promenade that share the same construction materials as the area's local observation tower.
The colourful chalets have been constructed using frake timber, which matches the wood - also supplied by Howarth Timber - used to build the nearby Rossall Point observation tower.
Frake timber is a premium heat-modified timber species that is gaining popularity in cladding projects due to its durability and ease of use.
Local contractor Gary Carr created the beach huts using concrete bases and frake batons in a cut and groove construction style.
The huts, which were constructed at a cost of £150,000, were put out to tender and all 10 have been snapped up on six-year leases with an annual rent of £1,500 plus VAT.
Phil Barman from Howarth Timber said: “The demand for frake timber is increasing all the time and we're delighted with how the beach huts turned out.
"We were fully on board with the plan to ensure the new chalets were in keeping with the surrounding area, and echoed the design of the Rossall Point observation tower.
"Fleetwood promenade is a wonderfully peaceful spot and we hope that the new beach huts help people to enjoy this very traditional bit of British seaside culture."