For further information please contact:

Neil Martin
Market Research Manager
T: +44 020 7692 6205
E: nmartin@buildingcentre.co.uk

Louise Ryan
Research Executive
T: +44 020 7692 6212
E: lryan@buildingcentre.co.uk

Training Seminars

Research > Training Seminars

Chris Ashworth

Chris Ashworth is a marketing and sales consultant. He has more than twenty five years experience in the construction industry working with blue chip building products manufacturers.

He joined Chubb Fire in 1979 as a marketing graduate, progressing onto the export division, travelling overseas, principally to Saudi Arabia and the Gulf states.

Working for Cape from 1984 to 1993 he held front line marketing and key account positions with responsibility for existing and new products in the building sector. He developed the company's Asian business, opening offices in Singapore and Hong Kong, where he was resident for 3 years.

Returning to the UK in 1991 as National Sales Manager he managed a sales team selling to specifiers, distributors and contractors. Subsequently, as Head of Marketing he revitalised Cape Boards' technical services department and implemented a CRM system.

He was recruited into Saint-Gobain Glass UK as Director of Marketing in 1994. He developed and led a programme which took the company out of commodity products into added value, establishing leadership in a number of niche markets through specification selling. He also developed a programme to improve the company's internal communications.

Since 1999, Chris has been an independent consultant, implementing strategy, undertaking research projects and providing training for leading manufacturing and service organisations in the building industry.

His research projects focus on customer issues and have helped him gain a good insight into the factors that affect the decision making of specifiers, contractors and distributors.

Chris runs a series of training programmes on marketing and sales issues in a construction industry context including marketing, sales, key account management and distributor development. He delivers training programmes for the Builders Merchants Federation, is an Associate Lecturer at Oxford Brookes University and an Associate Faculty Member for the Chartered Institute of Marketing's Training division.