Mystique shade changes spearhead Polyflor polish-free PUR push

New colours in Classic Mystique PUR and a radical rationalisation of Mystique PUR spearhead a campaign by commercial flooring specialist Polyflor Ltd to position its PUR portfolio as the flagship family of polish-free vinyl floorcoverings.

“Our high design, low maintenance polyurethane reinforced family also includes Prestige PUR and 2000 PUR and each range enjoys its own strong identity and unique colour palette,” says Polyflor marketing manager Simon James. “But taken together they offer specifiers and end users seeking lifelong polish-free maintenance a staggering choice of nearly 70 colours at varying price points and in various decorations.”

“This is the message we are putting into the market with our revised ranges and our new PUR focused brochures, shade cards, leaflets and promotional activity.”

Colour options in Classic Mystique PUR have been doubled to provide a bigger, balanced choice of 16 calm tonal shades and Mystique PUR has been rationalised to provide a corresponding number of colourways. As well as offering up to 48% cheaper maintenance, both products achieve the highest possible “A” rating under the BRE Green Guide to Specification scheme.

In addition, Classic Mystique PUR is now available in 30cm and 608mm tiles as well as 2mm gauge sheet.

more “Essentially, customers now have a genuinely balanced choice - opting for the vibrancy of Mystique PUR or the more subtle decoration of Classic Mystique PUR - whilst the changes further enhance our powerful polish-free PUR portfolio,” says Simon James.

Full details from Polyflor Ltd, Radcliffe New Road, Whitefield, Manchester M45 7NR. Tel: 0161-767 1111. Fax: 0161-767 1128. Website: Email:

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